Unlike events in the past, having a massive number of attendees is not the only success factor. Satisfying attendees’ needs and making sure that they earn great memories from your events are more essential. But how will you make this happen?
Engagement is the answer!
One of the most effective ways to engage with your attendees is to be active on social media.
Here come the questions: Why social media is an essential tool to use? What can you learn from it?
1. Make attendees feel valuable
Event attendees want to be heard and feel valuable. By keeping the event interactive, you encourage them to express their thoughts. This will enhance their learning experience and make them feel that you care about their comments. To gather these social media conversation in a centralized location, Social Wall can put them in the spotlight.
2. Establish conversation
Event organizers should encourage interaction through social media. By establishing a conversation, you create a social buzz. With social buzz, you can improve your social media presence and increase your popularity. The more people talk about your event, the more new impressions you will get! Social Wall motivates people to post on social media. It encourages attendees to post more when they see their posts on a giant and eye-catching screen.
3. Build commitment
Through Social Wall, organizers can create polls and surveys to engage with attendees. When they engage more, attendees will learn more from your event. When they learn more, they will enjoy more. Therefore, the chances are higher that they will attend your next event. With these features, Social Wall can increase your engagement which helps you build commitment and leads to loyalty.
4. Identify more specific needs of your target audience
Do you think you know your audience? Why not learn more by engaging them? By following the above three steps, you will be able to identify more specific needs. Social Wall provides you with a detailed social listening tool, which provides you with thorough information about your attendees.
Engagement is not only important during the events. You need to engage them before and after your events as well. With this way, you can ensure that they get the best out of your event.
With our fully-customizable Social Wall, we worked with hundreds of events to help them engage. Do you want to make them feel valuable? Do you want to build commitment and identify needs? If the answer is YES, we are here to help you with engagement through IdeaCloud Social Wall!
Feel free to contact me for any question at firstname.lastname@example.org
- Posted by Ece Turker