1. Having conversation around the content
Nowadays, contents are scattered around your organization’s website, Facebook, Twitter, G+ or even other blogs/sites. IdeaCloud social hub allows a content marketer to cut through the clutter to discover, control and curate social feeds around your content. For example, when you posted a Facebook post or started a discussion on social media, you created a social conversation around a topic. IdeaCloud allows you to bring all this conversation back into your website. This does not only bring your social content back to your digital properties, but it also drives audience deeper into the conversations and circulate more traffics. Topic-specific content can also be published onto IdeaCloud social hubs. This will lead to my second usage of IdeaCloud.
2. Posting Articles/Videos/Galleries
A content marketer can post topic-specific content such as articles, videos, and galleries on an IdeaCloud social hub. This does not only increase the interest level of the content but also add an interactive component to your website. It is statistically shown that by adding in interactive component on your website such as video, users will be 64% more likely to buy your product, the audience will stay on your site two minutes longer on average.
3. Gathering user information
Other than interactive components, IdeaCloud supports “Call To Action” widgets such as a sign-up form for email, a trivia competition, survey, or doing a poll. IdeaCloud gives you the control to present information at the same time gathers user information.
By having a social component on your website, it is easier to attract advertisers and sponsors to put ads on your website. IdeaCloud supports ads that are embedded inside the social conversation within your website.
5. Live Blogging
During a live event, liveblogging plays a real-time reporter role. Your organization can take this tool to provide minute by minutes updates to your audience.
6. Content Marketing
IdeaCloud backend system allows content marketers to:
- Display reviews on product website (increase trust level)
- Display user comments (gather conversation)
- Display HTML elements (including Call to Action and interactive element)
As you see, IdeaCloud social hubs are valuable any organizations by providing multiple ways to engage with your audience. Please give us a shout if you want to learn more at firstname.lastname@example.org
- Posted by Michael Siu