Running an event is not easy, and most organizers question how social media can improve their event and audience experience. IdeaCloud Social Wall bridges that gap between social media, interaction, branding and experience with minimal effort to your event.
From time to time, we will be asked to support the social aspect on site during the event. Often, we see some downfalls when running a social wall. Below I have highlight a few DOs that will help event engage audience.
1. Put it on a huge screen
One of the easiest thing to do is to put a social wall on big screens, by displaying social wall at eye-catching spot, it will create a way to show the event is social driven. It is not hard to imagine the crowd will stop infront of the big screens and start tweeting to get their message on the board. By putting a big social wall at your event, it create a new way for the audience to interact.
2. Put it on multiple screens
Another way to use IdeaCloud is to define different templates and themes for your event. Multiple social walls can be used for one event, social wall can be used for:
- Display social conversation
- Custom information such as event rundown, event map
To fully utilize IdeaCloud during event, organizers can make pop up advertisement, branded content or videos. An animated wall like IdeaCloud social wall will constantly draw event attendance’s attention by seeing live conversations.
3. Make an announcement with your hashtag
Event organizer should announce the hashtag on brochure or have a banner that call out the event hashtag. I have been to a lot of events where people don’t know the event hashtag and end up tweeting for the event location. This is just a big waste of social content that organizer can easily capture.
4. Run a competition
When running competition on the social wall, it will not only show the progress of the competition, but attract more audience to participate on the competition. We have been running competition on social wall from entering contest, highlight users during event and displaying the winner name on the wall. It will not only attract the attention of participants, but all the audience in the event as well.
IdeaCloud Social Wall can increase your engagement at your next event. Feel free to contact me for any additional question at Michael.siu[at]ideanotion.net
- Posted by Michael Siu