Since its launch in 2010, Instagram gained popularity globally. Event planners utilize Instagram to engage their attendees. Lately, Instagram Contest is becoming more and more appealing also in event engagement. Using Social Wall, event planners can utilize Instagram Contests easily. Let’s go through the steps to see where to start and how it can help you engage event attendees.
1. Have a Unique Hashtag and Theme
As event organizers, you need to create a unique hashtag and theme. Then, your audience will mention the hashtag when they post photos or videos. The hashtag should caught people’s attention and clearly relate to the theme. After setting these, it is important to give a brief information about how the contest will work.
2. Set your Prize for the Winners
An encouraging prize for your audience is essential to drive people to join. If the prize is not interesting, then they might not want to participate in your contest. Do an analysis of your target audience and identify what prize can strike your audience’s interest. If your event is about sports, you might want to give free game tickets to the winners!
3. Advertise Your Instagram Contest on Your Other Social Media Accounts
It is important to promote your Instagram Contest through your other social media platforms. Promoting your Instagram Contest will help you reach more people. The more people post, the more they will engage. When they engage more, you will be able to gather more data.
4. Use a Social Wall to Announce the Winners at Events
After you define the basis of your Instagram Contest, you need to define how you will select the winners. The most common method is to have a panel of judges in charge. The other method is to select the winners based on the number of likes each photo gets. You can enhance the event experience by using a Social Wall. These photos can be displayed on IdeaCloud Social Wall, a social media curation platform which helps you engage with your attendees.
To make it more engaging, you can create a poll for your audience to choose the winners, after you select the shortlisted candidates. Social Wall will enhance your event experience and will be fun for your audience.
IdeaCloud Social Wall has many services from Q&A sessions, hashtag battles and gamification to increase engagement.
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- Posted by Ece Turker