Event planners need sponsors to host well-attended events, therefore it is important for every marketer to fulfill the needs of their sponsors. To find sponsors for your event, you need to differentiate yourself and offer more value to them. You can add more value to your sponsors using a social wall, unlike print ads. There are five new ways to showcase sponsor content using a social wall:
Utilize Sponsor Hashtags
If any of your sponsors have a hashtag, you can promote that hashtag at your events. Using a social wall, you can switch to that hashtag in-real time, which allows you to dedicate a promotional period for a particular sponsor. You might also want to have a specific social wall using that hashtag just for your sponsor to increase the exposure.
Include Sponsor Videos
Using social wall, sponsors can display their videos or advertisements as part of the social wall. Unlike print ads displaying videos will bring a new way to showcase sponsor content. Please check IdeaCloud Channel template to clearly visualize how including sponsor videos on social wall work.
Position Sponsor Logo and Tagline on Display Screens
Sponsor logo and tagline can be positioned anywhere on the screen, while the social media posts flow around them. These posts do not cover the logo and tagline. This will benefit sponsors as they will be able to promote their logo and tagline on large screens during the events.
Pin Sponsor Content on Social Wall
Using a social wall, event planners are able to pin content. Any content on social wall can be pinned, therefore any sponsor content can be pinned as well. It will stay on the social wall until you unpin it.
Use Announcement Panel
Alternatively, you can showcase sponsor content using IdeaCloud Announcement Panel. It enables you to display the sponsor content periodically based on a pre-set schedule. A new screen will pop up on your social wall covering the wall for a specific time to display any announcement.
All these five different ways attract sponsors. You may want to choose to display sponsor content using all of these above or pick a couple that suits your sponsors’ needs.
Do you want to utilize a social wall to showcase sponsor content at your events? Contact us at firstname.lastname@example.org
- Posted by Ece Turker